Celebrity is powerful. It has power in both reach and impact. It can also be a powerful distraction. When a fitness icon realized that the breadth of endeavors using their name weren’t delivering results as expected, ronin.ink helped focus on the efforts that mattered and select others to offload. That clarity created the room to treat the persona as the brand, and every service and interaction as the product. The rest would be history… except it’s still working today.
Growth project:
Reduce the impact of capital and personnel resources limiting the slope of revenue growth and expansion.
Approach and results:
Brand and product structure advisory roles guiding to significant brand consolidation, removal of distracting and limiting routes-to-market, and a resulting ability to focus on persona social presence and interaction. Total audience grew massively, total fitness clients grew (even with fewer customer access points), and brand expansion into merchandise and one-to-many digital services grew significantly.
ronin.ink created the room to treat the persona as the brand, and every service and interaction as the product. The rest would be history… except it’s still working today.
When a global fitness icon’s expanding ventures began to dilute impact, ronin helped restore focus—refining offerings, eliminating distractions, and redefining the persona as the product. The clarity unlocked by that shift powered massive audience growth, stronger client engagement, and new digital revenue channels.
