Create something.
Every defining endeavor begins by creating something that matters. In this phase, ronin helps leaders and teams move from vision to clarity—defining the right product, the right audience, and the right path to growth. We focus on what should exist and why, turning early ideas into actionable strategy, validated roadmaps, and foundations built to scale.
Our focus is on building the right foundation for growth, with strategy grounded in customer insight, defensibility, and market opportunity.
When companies reach these inflection points, our ronin help shape what comes next:
- Launching a new product or service
- Expanding into a new market or category
- Reimagining a brand or portfolio for future growth
- Translating vision into strategy and roadmap
- Defining customer, product, and market alignment
- Building the foundation for scalable success
See all 11 moments to call in ronin.
Aric Marshall | Product & Technology Strategy (Apple, Beats, Light, MasterClass)
Superpowers: product definition, market alignment, and systems thinking
Jonathan Sasse | Digital Product & Transformation (Metova, iRiver, First Orion)
Superpowers: digital innovation, market-fit design, and growth leadership
Alec Marshall | Brand & Creative Strategy (Apple, Livongo, Adobe)
Superpowers: positioning, messaging, and marketing clarity
LIGHT
Product strategy and market alignment for next-generation imaging
Light set out to redefine the future of imaging. ronin helped make that vision real—identifying the markets where its technology could lead, defining the capabilities and roadmap to get there, and crafting the solution and story that John Deere couldn't resist acquiring. Working across product strategy, market fit, and positioning, ronin guided Light from breakthrough concept to commercial opportunity, enabling partnerships that placed the company at the forefront of computational imaging innovation.
CAPABILITIES
- Organizational Structures & Strategy
- Narrative & Branding
- Product definition and design
- Feature investigation, definition, prioritization
- Multi-product and long-term roadmap design
- Product-market fit and analysis (SOM, SAM pathways)
- Software and service architecture and planning
- Customer definition
- Moat and defensibility analysis
