Light set out to redefine the future of imaging. ronin helped make that vision real—identifying the markets where its technology could lead, defining the capabilities and roadmap to get there, and crafting the solution and story that John Deere couldn’t resist acquiring. Working across product strategy, market fit, and positioning, ronin guided Light from breakthrough concept to commercial opportunity, enabling partnerships that placed the company at the forefront of computational imaging innovation.
Growth project:
Two separate two-year growth projects. Started with product and marketing discipline and strategy to focus on results-oriented development, market fit, and goal-based marketing and PR across multiple funding rounds. Then managed a full market migration to lock final investment and acquisition.
Approach and results:
ronin created a focused coalition within Light to align product, development, marketing, PR, and sales—building the structure and momentum needed to take breakthrough imaging technology to market. Internal Product and Marketing teams were built and led by ronin alongside the formation of Program Management, while Silicon Drive guided brand transformation and messaging strategy to match product direction.
With Telemetry Agency maintaining consistent global press and analyst engagement, the unified effort connected product evolution with market awareness. The result: a seamless collaboration across strategy, design, and communications that drove investor confidence, new partnerships, and global visibility.
ronin.ink guided Light from breakthrough concept to commercial opportunity, enabling partnerships that placed the company at the forefront of computational imaging.
Across three rounds of funding, ronin led product and marketing strategy and execution, opened new networks and markets, and aligned design and product strategy with John Deere—who ultimately acquired the company.
